Plum Ads LLC plans, launches, and continuously optimizes Google Search Ads campaigns that drive traffic to Amazon product listings — backed by our own purpose-built attribution and reporting stack.
We are a Wyoming-registered limited liability company operating in the U.S. affiliate marketing space. Our work centers on driving qualified, high-intent search traffic to Amazon product listings through paid Google Search Ads, and on understanding exactly which ad spend produced which sale.
Every campaign we run is on a Google Ads account that we own and manage under our own MCC. We are not an agency: we do not run third-party client campaigns, we do not resell platform access, and we do not pool data across unrelated accounts. The work is internal, end-to-end, and built around a single principle — if we cannot attribute a sale back to the ad that produced it, we will not run that ad for long.
To make that principle workable at scale, we built our own attribution and launch tooling — a platform we call AdWatch360. It pulls cost from our Google Ads MCC and revenue from the affiliate networks we partner with, joins them by brand on a daily cycle, and surfaces the per-brand profit-and-loss every morning. AdWatch360 is wholly owned, developed, and operated by Plum Ads LLC; only operators employed or contracted by the company have access to it.
We research and launch new Google Search Ads campaigns for individual Amazon products and brand portfolios. Each launch starts with seed keyword research, a deliberate negative-keyword exclusion list, and a Responsive Search Ads template designed to pass policy and convert on Amazon-bound traffic.
Cost and revenue are pulled separately every day and joined by brand. We track per-brand ROI, click-through, conversion rate, and revenue lag so the team can act on real signal — not on noise from a single day of swings.
Every morning the team reviews a deterministic per-brand briefing of action items: where to scale, where to cut, where to investigate. Each change is logged against the brand and revisited days later — once attribution has settled — to confirm whether it worked.
Each campaign moves through a defined sequence — from product research to launch, then through an optimization loop driven by reliable revenue data. Below is what that looks like in practice.
We identify Amazon listings worth promoting based on category demand, listing quality (rating, review depth, fulfillment), and the commission economics of the affiliate program that covers that product. Seed keywords for the campaign are drawn from the listing's own title and bullet points and from operator research.
Campaigns are assembled inside AdWatch360 with a deterministic Responsive Search Ads template (brand-led headlines, social-proof headlines, and policy-safe descriptions) plus a shared negative-keyword exclusion list. The tool then exports a Google Ads Editor-compatible file, which an operator imports manually into the desktop Google Ads Editor and pushes to the account. Default targeting is United States, English, with Search Partners off so demand data stays clean. Bids start at a conservative manual-CPC ceiling and budget defaults to a small daily floor — we scale only after data justifies it.
Daily cost lands from Google Ads; daily revenue lands from each affiliate network we participate in. We honor a three-day revenue lag — affiliate conversions can take up to 72 hours to settle — and only treat ROI numbers as final once that window has passed. A campaign judged on too-fresh data is a campaign judged unfairly.
Every change made to a campaign — a bid increase, a creative swap, a budget shift — is recorded against the brand and revisited two to seven days later. The dashboard tells us, plainly, whether the change moved revenue and ROI. Decisions that produced no improvement are reversed; decisions that worked become defaults for the next launch.
The Google Ads API is consumed exclusively by AdWatch360, the internal platform owned and operated by Plum Ads LLC. Today, AdWatch360 uses the API in a strictly read-only capacity: it pulls daily performance metrics (cost, impressions, clicks, conversions) from the Google Ads accounts under our own MCC. It does not currently create, edit, pause, or delete any campaigns, ad groups, ads, keywords, or other Google Ads entities via the API.
All campaign creation and editing on our accounts currently happens manually by Plum Ads operators through the Google Ads UI or the Google Ads Editor desktop application. Once Standard API access is approved, we plan to extend AdWatch360 to push the campaigns it already assembles directly to Google Ads — replacing the manual Editor-import step with programmatic CampaignService.mutate, AdGroupAdService.mutate, and related write calls. The write surface, like the read surface, will remain internal to Plum Ads LLC and bound to our own MCC; no third-party access is contemplated.
We do not provide API access, account access, reports, or any derivative service to third parties. We do not license AdWatch360 externally. Every call against our developer token originates from one application (AdWatch360) operated by one company (Plum Ads LLC) against accounts owned by that same company.
We do not resell Google Ads access. We do not export, redistribute, or share Google Ads performance data with anyone outside Plum Ads LLC. We do not run campaigns on behalf of external clients. We do not link Google Ads data to user-identifying information beyond what Google itself provides in standard reports. Today our use of the API is strictly read-only against our own MCC; once Standard access is approved, planned write operations will also remain strictly internal to Plum Ads LLC and bound to that same MCC.
AdWatch360 is the application that consumes the Google Ads API on our behalf. It is a closed, internal platform — designed, written, hosted, and run end-to-end by Plum Ads LLC for the sole purpose of managing our own Google Ads campaigns. It is not a SaaS product, not a marketplace tool, and not available to anyone outside the company.
Plum Ads LLC is the sole owner of AdWatch360. All source code, all intellectual property, and all data inside the platform belong to Plum Ads LLC. There is no parent company, no licensee, and no shared ownership.
Plum Ads LLC operates AdWatch360 directly. The platform is hosted on private infrastructure leased and configured by Plum Ads LLC, administered by its founder, and used by Plum Ads LLC employees and contractors only.
Access is restricted by email allow-list to people working directly for Plum Ads LLC. There is no public sign-up form, no anonymous mode, no client login, and no read-only share links. Every session is authenticated against the company's internal user list.
AdWatch360 exists for one reason: to give the Plum Ads operations team a single place to launch, measure, and optimize Google Ads campaigns running against Plum-owned Amazon affiliate offers. It does not provide services to third parties, expose APIs externally, or generate revenue independently.
AdWatch360 ties together the three things the Plum Ads operations team needs every day: a way to launch new campaigns against our Amazon affiliate offers, a daily per-brand profit-and-loss view that reconciles cost and revenue, and a record of every change so the team can verify whether their decisions worked.
Today the Google Ads API is used by AdWatch360 only as a read path — pulling daily performance metrics and the list of accessible sub-accounts. Campaign creation currently happens via Google Ads Editor import. Once Standard API access is approved, AdWatch360 will additionally use the API as a write path to push the same campaign templates it already assembles directly into our MCC. Every API call — read or write — originates from AdWatch360 acting on behalf of Plum Ads LLC against accounts under the Plum Ads MCC.
When Plum Ads LLC submits requests to the Google Ads API, those requests are issued by AdWatch360 — the platform described above — acting on behalf of Plum Ads LLC, against the Plum Ads MCC. No other application, no other operator, and no other organization uses our developer token.
Sheridan, Wyoming 82801
United States
Wyoming limited liability company.